LONDON — Boss is racking up quite a tennis team with its portfolio of ambassadors, includiing Matteo Berrettini, Noma Noha Akugue, Ella Seidel and now Taylor Fritz.
The American tennis player is currently number 12 in the ATP ranking and is one of the stars of Netflix’s sports documentary “Break Point,” following the lives of tennis players on and off the court.
“I’m excited to join the Boss family. In both my tennis career and my personal life, I strive to deliver 110 percent, embrace new challenges and stay true to myself — so I’m inspired by the brand’s values of living a self-determined life and ‘being your own Boss,’” Fritz said in a statement.
Taylor Fritz for Boss
“I look forward to bringing my best, most Boss self to the court in sportswear that combines smart aesthetics with exciting, performance-driven features,” he added.
Images released in tandem with the ambassador announcement show Fritz wearing a black tennis kit, meanwhile in another he’s in a white T-shirt worn with black shorts and Nike trainers.
Fritz made his debut wearing Boss on court at the 2024 Indian Wells Open this week. The annual tournament will come to an end on March 17.
Taylor Fritz for Boss
“He’s a great personality on and off the court, and he perfectly embodies our brand values. We are more than excited that he will be brand ambassador for Boss over the coming years. With this collaboration, we are further expanding our commitment in tennis and strengthening the 24/7 lifestyle approach of Boss,” said Daniel Grieder, chief executive officer of the German firm.
“Taylor is currently the best American tennis player, and he will play a crucial role in engaging with our fans in North America, which is an important market for us, while inspiring our consumers worldwide,” he added.