DIGITAL MARKETING

By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. After completing…

Yandex is the search engine with majority market share in Russia and the fourth largest search engine in the world. On January 27, 2023, it suffered what is arguably one of the largest data leaks that a modern tech company has endured in…

It seems like everyone these days wants to talk about artificial intelligence (AI) and its potential in search. It’s true – there is no doubt that AI will continue revolutionizing how we find information online. But did you know that…

Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting?

Yelp published its 2022 Trust and Safety Report detailing actions it took against lead generators, fake review groups and businesses incentivizing reviews. Yelp Cracks Down on Paid Review Groups The report details the proactive approach to…

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative…

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Online brand management firm, Yext, has unveiled the results of a new, original survey that reveals the extent to which consumers are struggling to find accurate information from brands online. The…

Security threats are not unique to WordPress. Every platform, whether it’s private or open source, is under attack 24/7. Fortunately, the WordPress community provides many solutions to make the job easier. The following are a few key steps…

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your content strategy – and have you…