What’s troubling Cognizant, Wipro turn around? And they aren’t the only ones struggling.

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What’s troubling Cognizant, Wipro turn around? And they aren’t the only ones struggling.

What's troubling Cognizant, Wipro turn around? And they aren't the only ones struggling.
What's troubling Cognizant, Wipro turn around? And they aren't the only ones struggling.

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Synopsis

During the early days of the IT industry, growth simply required a company to win new clients at regular intervals. But with the industry maturing, the stakes are much higher, and IT services firms are struggling to come up with a playbook to deal with challenges.

The early 1980s was a heady time for Indian IT services companies. Founded in 1945 as a vegetable oil company, Wipro forayed into the IT business in 1980 while NIIT Technologies and Infosys were founded a year later. While starting an IT company in India is easy, scaling it up isn’t. Take the case of NIIT Technologies (rechristened as Coforge in 2020), for instance. In 2018, the company brought in former Genpact executive Sudhir Singh as its

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