Zoë Kravitz has been named as the first brand ambassador for British luxury jeweller Jessica McCormack.
It’s a busy time for McCormack, whose townhouse is currently staging a six-week Millinery Residency for Fenwick.
But this is even bigger news as it’s linked to the brand’s international ambitions, with CEO Leonie Brantberg saying: “Appointing Zoë Kravitz as our first global ambassador is an exciting next step for Jessica McCormack as we plan our US expansion with the opening of our first overseas store in New York in 2025 and progress towards our multi-year growth strategy.
“Zoë is a rare creative talent, and her authentic endorsement of the brand is a tribute to Jessica’s talent and craft. Zoë also perfectly embodies the female-led ethic of our brand with a team of 70% women, and we are delighted she has chosen our unique, founder-led British luxury brand to partner with.”
The company has more than tripled in size over the last three years, growing from a £9 million business in 2020 to a £30 million one by 2023 “while maintaining solid levels of profitability”.
It sees its international strategy as a key way to continue this growth and cement its place “as a serious player within the high-end jewellery market”.
Its newest range, the Principal Diamond collection, is set to launch next month and showcases pieces with stones above five carats, starting at £100,000.
Brantberg joined as CEO in September last year, having spent six years at Burberry, where she led on Strategy and Growth projects and was a member of the executive committee.
The brand has two London locations, including the aforementioned townhouse at 7 Carlos Place in Mayfair. It will debut on Madison Avenue in New York in the first half of 2025, its first store outside the UK, which should help to grow its already-substantial US client base.
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