Kith and TaylorMade tap Jimmy Fallon for latest collaboration

Fashion brand Kith and golf equipment manufacturer TaylorMade have teamed up once again to launch a collection of technical apparel, accessories, and golf equipment. 

Dubbed ‘Kith for TaylorMade 2024’, the collection launched with a campaign featuring actor and TV personality Jimmy Fallon, as well as a kickoff tournament at the Pebble Beach Golf Resort in California. A special pop-up shop for the Kith for TaylorMade 2024 Collection has also been set up at The Lodge at Pebble Beach’s retail shops, which is expected to run for two months while supplies last. 

“Continuing our partnership with Kith is a result of the success of the unique blend of the pillars of both Kith and TaylorMade to bring a creative spin on our products and brand identities. We’ve always been attracted to partnerships that allow us to reimagine what a golfer plays, wears and relies on and our relationship with Kith was born from a shared passion for the game of golf,” said Brian Bazzel, TaylorMade VP of product creation.

The collection includes a range of technical apparel designed for both men and women. Men’s items feature lightweight jackets, vests, and polos in solid, color-blocked, and striped designs, as well as casual crewnecks, hoodies, and tees. The women’s line introduces statement dresses and coordinating sets. 

Completing the collection are accessories such as premium bags, headwear, gloves, sunglasses, and more, along with collaborative items like the Kith for TaylorMade Tour Preferred Glove and Kith for TaylorMade Racer Sunglasses. Kith also continues its partnership with adidas, presenting the Samba Golf and the Tour 260 24 shoes, both combining premium materials with performance-focused design.

Meanwhile, the golf equipment includes the Kith for TaylorMade Qi10 driver, the Kith P·790 irons, the Kith MG4 wedges, the Kith Spider Tour putter, as well as the Kith TP5 golf balls, all reimagined through Kith’s stylish lens.

“When creating product in a different category, it’s imperative that we work with the best in class. For golf, that’s TaylorMade. After our first collection, we challenged ourselves to develop new language and offer a unique approach to the sport. Together we created some incredible custom takes on their innovative equipment,” added Ronnie Fieg, founder, CEO anf creative director of Kith. 

“My personal favorites are the K790 Irons and wedges, which were executed to create a mixed metal gradient. I’ve never seen anything like it before, and couldn’t be happier with the final execution.”