Uber: Five things this global giant needs to do as it enters Blinkit, Zepto’s turf

Synopsis

In quick commerce, speed is key. Besides, quick delivery has various other challenges to match the Indian customers’ demand for instant gratification. Will the new player, despite its deep pockets and global reach, be able to find its feet amid a severe competition from local startups?

India’s rapidly growing quick commerce and hyperlocal delivery space just got another player. Recently, a few months after launching in the US, global ride-hailing giant Uber launched its store pick-up service in India. According to analysts, Uber may be looking at gathering some crucial data by joining the bandwagon as a small participant before it contemplates a full-fledged foray. To be sure, this is not Uber’s first foray in the non-mobility

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