The seven Sephora beauty purchases Best Picks team is making during Afterpay Day 2024 sale: Moroccanoil, Zoeva and Dior

Afterpay Day is upon us and things are heating up in the sales department, particularly at everyone’s favourite beauty store Sephora.

From August 15 until August 19 shoppers will enjoy 20 per cent off with a $120 minimum spend or 15 per cent off with no minimum spend using the code AFTERPAY at checkout.

Now if you’re struggling for inspiration and wondering what to purchase, Best Picks is here and at your service, having tried some of Sephora’s newest launches in recent weeks.

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There is a palette we’ve been dabbling with to lock down all of our cream makeup products, a new perfume that will set the internet alight and the lip stain to trump all others.

So prepare your wishlist because you won’t want to miss out.

1. Make Up For Ever HD Skin Essentials Palette ($145)

This palette from Make Up For Ever is brand spanking new; a remake of a previous creamy palette the brand launched in light and dark shades.

I actually owned the original version and enjoyed it but found that the two blush shades on offer were remarkably similar so you weren’t getting the bang for your buck I usually know and love about MUFE.

So when this new HD Skin Essentials Palette (in shade Harmony 1) dropped into my lap I was relieved to see there were now four blush shades. If it were me, I would still replace one of the highlighter shades for a blush — it’s the era of blush blindness is it not? — but this is an upgrade nonetheless.

You can pretty much take this palette with you for an all-over look but it’s best for my dry to normal skin-toned ladies … it’s a pretty creamly product after all.

I’ve used it as a base for my foundation, concealer — although steer clear from putting it under your eyes — blush, bronzer, contour, highlighter and even eyeshadow.

Given the luxury price point you’ll want to scoop this one up while it’s on sale.

2. First Aid Beauty KP Smoothing Body Lotion With 10% AHA ($48)

I actually used this a little while ago and finished an entire tube so I’m due a restock.

If you struggle with keratosis pilaris, or simply just bumps and ingrown hairs, this gel-like moisturiser is amazing at evening out skin tone.

We spend so much time taking care of our faces that we tend to neglect the rest of our body so if you don’t have a body lotion on high rotation at the moment, especially because it’s winter, now might be the time to fix that.

It’s reasonably priced given how much you get in a tube (170g) and while you can get 20 per cent off, why not give it a try?

3. Goldfield & Banks Mystic Bliss Flinders Island Tasmania ($239 for 100ml)

Looking for a brand-new fragrance to add to your collection?

Mystic Bliss is a unisex scent inspired by the breathtaking beauty and mystique of Flinders Island, Tasmania.

It captures the essence of the island’s rugged charm, ethereal landscapes and the mesmerizing spectacle of the Aurora Australis.

The perfume opens with a refreshing blend of mint, fig and cassis, evoking the island’s diverse character.

The heart of the fragrance is dominated by Kunzea, a native Australian plant that lends a woody, aromatic and restorative quality.

The base notes of incense, cedar and orris are reminiscent of the island’s ancient forests and starry nights.

For anyone who has ever been inspired by the Great Outdoors, or who just loves a bit of Tassie, this might be just the ticket.

4. Moroccanoil Treatment Purple ($57)

Moroccanoil has released a hair treatment formulated specifically to neutralise brassiness and yellow tones in blonde, grey and highlighted hair.

It’s infused with the same argan oil that long-time customers will know and love about Moroccanoil with the addition of violet pigments, delivering the brand’s signature smoothness and shine while providing targeted colour correction.

As someone with the first few grey hairs sprinkled in amongst my naturally dark locks, this is just the ticket for me.

I also enjoy using an oil after I’ve heat style my hair to prevent my ends from drying, so it serves a two-for-one purpose.

“This product is a game-changer! My blonde hair was looking dull and brassy, but after using the Purple Treatment, it’s back to being icy and vibrant,” one Sephora customer wrote.

“I love the way this treatment makes my hair feel. It’s so soft and silky, and the purple tint really helps to tone down the brassiness without making my hair look purple,” said another.

5. Zoeva The Complete Brush Set ($206)

There’s nothing I love more than a new makeup brush, particularly given the fact that I am (shock horror) chronically lazy when it comes to washing them.

So when this set from Zoeva came across my desk last month, I couldn’t wait to put the brushes through their paces.

The Complete Brush Set has everything you need for a luminous, flawless finish.

Comprising nine brushes, aka all the brushes a normal human could ever need, plus a pouch to store them in, the brush set is a stylish buy — but crucially it’s also a good one.

The brushes are incredibly soft, dispense exactly the right amount of foundation/contour stick or cream blusher you want and where and they don’t shed any annoying fibres near your eyes.

When it comes to the face, you get a Foundation Buffer brush and Concealer Buffer brush for your base, as well as a Powder brush, Highlight brush and Blush & Contour brush for your cheeks.

Then, there’s a Crease Definer brush, a Smoky Shader brush Detail Smoky Blender brush for the eyes, topped off with a Wing Liner brush.

I love this set so much I am hellbent on washing and looking after these brushes.

6. Nudestix Stax All Over Color Blush Balm ($42)

This latest Nudestix release has knocked it right out of the park. Where do I even begin.

These balms come in magnetised containers so you can stick them all together, making them heavenly to pack for travel purposes because you won’t lose them in your makeup case.

There are a multitude of colours to choose from, some more suited as a contour and others a blush, but technically they can be worn all over the face.

I find that the lasting power on these balms is really good. I just use my finger to apply them, much like you would with the regular Nudestix products.

I’m surprised these haven’t gone viral yet, they’re a big winner in my eyes.

7. Dior Addict No-Transfer Lip Tint ($64)

I’ve been looking for a lip stain for awhile now but it’s proving a difficult task.

Many of them just don’t last as long as they promise or they crease in the drier patches of your lips. But not Dior.

Dior Addict No-Transfer Lip Tint is a luxurious lip product that delivers a bold, properly long-lasting colour with a semi-matte finish.

The no-transfer technology ensures the colour stays put throughout the day without smudging or transferring, while the hydrating cherry oil keeps lips soft and supple for up to 24 hours.

Despite its long-lasting nature, the formula remains lightweight and comfortable, never drying out the lips.

Looking for more Afterpay Day shopping? Don’t miss out on these deals:

WOMEN’S FASHION

AJE & AJE ATHELTICA: Shop 20 per cent off online and in-store on a selected edit and a further 20 per cent off sale items.
ASOS: Up to 50 per cent off selected styles if you enter the code Afterpay.
Big W: Discounts storewide. Take 20 per cent off selected LEGO, $100 off trampolines, 30 per cent off women’s underwear.
City Beach: Buy 1 Get 1 50 per cent off if you use the code AFTERPAYDAY.
ChouChou Intimates: Buy one, get one 50 per cent off on all lingerie sets.
Cotton On: 30 per cent off storewide.
Doyoueven: Get up to 35 per cent off storewide.
H&M: 15 per cent off store and sitewide and new members get an additional 10 per cent off.
Jaggad: Get 50 per cent off sitewide.
Meshki: 20 per cent off sitewide.
Muscle Nation: 30 per cent off sitewide no code needed.
Princess Polly: 25 per cent off sitewide if you use the code VIP25.
Nat’v Basics: 30 per cent off sitewide excluding final sale items.
Rebecca Vallance: 30 per cent off sale with no code required.
Sheike: 20 per cent off full price.
Shein: Get $40 off when you spend $140 and checkout with Afterpay.
Shona Joy: Take 25 per cent off sitewide excluding the signatures range from August 14 to 15.
Showpo: Get 20 per cent off almost everything using the code Afterpay20.
STAX: 30 per cent off torewide using the code Afterpay30.
Supre: 25 per cent off everything, including sale items.
The Iconic: Up to 30 per cent off Afterpay Day.
Tigermist: Up to 80 per cent off storewide.
White Fox Boutique: 30 per cent off sitewide with code WF30.
Under Armour: 40% off almost everything plus take a further 30 per cent off already marked down items.
Viktoria & Woods: Take 20 per cent off selected full price stock and a further 20 per cent off sale items in store and online.

Viktoria and Woods is hosting a sale. Credit: Instagram/@viktoriaandwoods

MEN’S FASHION AND ACCESSORIES

Adidas: 30 per cent off storewide without outlet stores.
Assembly Label: Up to 40 per cent off select styles. Prices as marked.
Champion: 30 per cent off sitewide.
Culture Kings: Up to 70 per cent off markdowns with new styles added.
Foot Locker: Up to 70 per cent off.
Fossil: Receive 30 per cent off on the purchase of selected items.
Glue Store: 24 per cent off storewide.
Hershel: Spend $150, save 25 per cent.
Hype DC: Up to 50 per cent off your favourite brands.
Kathmandu: 30 per cent off Kathmandu branded gear.
LSKD: Spend and save on some of their favourite brands.
Rebel: 20 per cent off all full price clothing and shoes.
Reebok Australia: 25 per cent off full price and a free T-shirt over $150 spend.
Timberland: Spend $250, save 25 per cent.
Vans: Up to 30 per cent off selected styles including Knu Skool, Sk8-Hi and more.

WOMEN’S SHOES AND ACCESSORIES

Alana Maria Jewellery is involved in Afterpay Day. Credit: Instagram/@alanamariajewellery

TRAVEL AND EXPERIENCES

Agoda: Save up to 25 per cent off on domestic deals.
Antler: Spend and save up to 30 per cent off selected styles sitewide
American Tourister: Up to 50 per cent off sitewide.
BCF: Huge deals on XTM, Wanderer, Crocs, Darche, Mad Hueys & more.
Booking.com: Get at least 15 per cent off your next escape.
CASETiFY: Buy 1 get 10 per cent off, Buy 2 Get 20 per cent off, Buy iPhone 14 series and get 15 per cent off market: using promo code Afterpay2024.
Milly and Coup: Save up to $250 on prams.
Samsonite: Up to 40 per cent off selected styles.
Webjet: Deals are on now.

American Tourister. Credit: American Tourister

HEALTH AND BEAUTY

Adore Beauty: Up to 40 per cent off 200+ brands.
Aerre Perfume: Up to 30 per cent off all products and free shipping on three orders or more.
Allkinds: 20 per cent off all products sitewide and in-store.
Australis: Save 40 per cent on selected items.
Bangn Body: Get 20 per cent off sitewide using the code AFTERPAYDAY20.
Boost Lab: Take 20 per cent off sitewide excluding bundles.
BondiBoost: Take 20 per cent off sitewide using the code AFTERPAY.
BodyBlendz: 25 per cent off sitewide.
Clemence Organics: Up to 50 per cent off storewide.
Cloud Nine: Up to $210 off.
Coco&Eve: Get a 20 per cent off coupon when shopping Coco&Eve on Amazon Australia.
Dope Skin Co: Up to 40 per cent off.
Dr Naomi Skin: 15 per cent off skincare online when you enter code AFTERPAY.
Dyson: Up to 45 per cent off Dyson, selected vacuums almost half price.
Epzen: 30 per cent off sitewide.
Esmi Skin Minerals: 25 per cent off sitewide + free vitamin C serum with purchases over $149.
Glam Raider: Get 15 per cent off sitewide.
JS Health: 15 per cent off sitewide and an additional 15 per cent off subscriptions.
Jurlique: Get 15 per cent off full priced items and receive a complimentary hand cream valued at $50 when you spend $95 or more.
Lovehoney: Up to 70 per cent off a range of sex toys and lingerie.
Murad: Free full-sized Daily Defence Cream (worth $90) with every purchase over $100.
Mx Skincare: 15 per cent off sitewide.
Naked Sundays: 15 per cent off storewide using the code AFTERPAY15.
Neutriderm: Take 15 per cent off sitewide.
Oz Hair and Beauty: Shop up to 70 per cent off exclusions apply. Prices as marked.
Par Kie Skincare: Enjoy 25 per cent off all Super Collagen Moisture Dew bottles and bundles.
Paula’s Choice Skincare: 25 per cent off $115 and 20 per cent off the rest + Free best-selling duo 2% BHA.
People Haircare: Ttake 25 per cent off sitewide using the code TOPSECRETAP25 at checkout.
TBH Skincare: Take 30 per cent off sitewide excluding bundles.
The Collagen Co: Collagen supplements are all 15 per cent off.
The Memo: Spend and save up to 15 per cent sitewide. Spend $150-$299 and save 10 per cent or spend $300+ and save 15 per cent.
STRAAND: 20 per cent off storewide using the code AFTERPAY.
SSS Hair: Up to 85 per cent off all sale items.
Swiish: Take 25 per cent off Glow Pina Colada Collagen using the code GLOWPINA.
Sumanurica: 25 per cent off excluding kits and sets at Myer.
Ultraceuticals: Save 25 per cent on limited edition upsized best-sellers.
Vital+: Get up to 30 per cent off sitewide.
WHEN Fertility: 20 per cent off WHEN’s Egg Count Check (RRP: $249, now $199.20).

Mocka’s furnishings are on sale. Credit: Mocka

HOME

Appliances Online: From August 15 to 18 customers can receive $50 Instant Cash Off if they spend $500 or more in a single transaction on the website and enter the code APDAY-50.
Bed Bath N’ Table: 20 per cent off full priced items.
Bed Threads: 15 per cent off almost everything and over 30 per cent off bedding bundles.
Eco Kids Mattress: $80 off Australia’s best kids’ mattress.
Emma Sleep: Up to 50 per cent off and get an extra 10 per cent off with the code APD24.
Fantastic Furniture: Up to 30 per cent off select online exclusives.
Koala: Save up to 30 per cent off sitewide on mattresses, sofa beds, sofas, bed frames and more.
Koh: Up to 40 per cent selected kits plus Afterpay available site-wide.
Linen House: Up to 20 per cent off sitewide with a $200 minimum spend.
Mocka: Take 20 per cent off sitewide.
No. 22 Home: Get 20 per cent off selected products using code AFTERYAY.
Oodie: 20 per cent off sitewide.
Pillow Talk: 30 per cent off full-priced items and customers will receive free shipping on Thursday August 15.
Sheet Society: 30 per cent off the Franke Flannelette.
Sleep Republic: Get $130 off any mattress with code AFTERPAYDAY130.
Spotlight: 40 per cent off any single full priced item, use Afterpay40 at checkout.

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