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While mid-summer might not feel like the prime time to shop out a great deal, this weekend’s multitude of can’t-miss sales and seasonal promotions seem to indicate otherwise — and for good reason. Prime Day has become something of a shopping extravaganza in itself, with everyone from retail enthusiasts to retailers themselves marking the occasion on their calendars and preparing a slew of their own competitive deals in an attempt to rival Amazon. While Prime Day 2023 doesn’t officially kick off until next week, hundreds of brands are gearing up for the event by hosting some of their biggest sales of the season, with deals that span across all major categories — like fashion, tech, home, beauty, wellness, and more.
If you’re itching for a good deal and simply can’t wait for next week, we’ve rounded up a bevy of can’t-miss sales that you can shop in anticipation of Prime Day 2023 — because there’s never a bad time to save, right? From markdowns on seasonal fashion staples to under-the-radar deals on editor-loved kitchen gadgets, and even a few limited-time sales on trending tech essentials, there’s something for everyone to shop. Ahead, see our picks for the best sales to shop this week, with ongoing promotions from brands like Zinus, Madewell, West Elm, and more.