From 2 to 4 September 2023, twenty leading Chinese fashion brands will present
themselves for the first time on an international platform under the umbrella of CHIC,
China International Fashion Fair. On 900 sqm CHIC presents the FASHION CHINA
pavilion at Who’s Next with an exquisite selection of Chinese womenswear,
menswear, sportswear, and hats.
First presentation of top Chinese fashion brands under the
umbrella of CHIC in Paris
CHIC opens new markets: in Shanghai for European brands in
Paris for Chinese brands
Exquisite selection of Chinese fashion in high quality and special
styles and signatures
A number of China’s best designer labels will showcase in Paris their design
expertise. Womenswear is represented by Ellassay, Laurèl (founded in Munich,
Germany), JNBY, LUO ZHENG, RAXXY (women and men), KEYONE (hats for
women, men, kids, no gender), Thread & Story, MAY D.WANG Cashmere & Silk,
Yvonne CHOI, SE JIE, VAN SUNSUN, SELAH, EXTENDED, ARYA CASH, JORE
BAUDRY, CANMADE and HEMPEL International.
Menswear is represented by KB Hong by K-BOXING and JOEONE. Exclusive
sportswear will be shown by FENGGY.
Luo Zheng (Ms.) and Hong Boming with his brand KB Hong by K-BOXING are
winners of the Top China Fashion Designer “Jinding Award”. Luo Zheng was the first
Chinese womenswear designer to show at New York Fashion Wek (2008). KB Hong
(K-Boxing) has been organising fashion shows at Milan Fashion Week since 2020.
Ge Feng – with her brand FENGGY, the exclusive sportswear collection -,SELAH and
Luo Zheng count to the best 10 China Fashion Designers awarded by the China
Fashion Association.
JOEONE, specialist for men’s trousers and one of the most successful Chinese
fashion brands is represented at Paris Fashion Week and Milan Fashion Week.
There as well shows RAXXY, China’s top downwear brand and first fashion brand to
have a fashion show on the Great Wall wowing the international fashion world. Also
represented in Milan is Ellassay, one of the most successful womenswear labels in
China with annual sales of US$ 300 million.
Cai Yiwen with her label YVONNE-CHOI, Chen Lishan with VAN SUNSUN and
Vivian He with SEJIE are among the top 10 fashion designers in Shenzhen, China’s
fashion metropolis and boomtown, awarded the Fashion Prize of the Shenzhen
Fashion Designer Association.
Internationally, many of the brands already sell through online shops such as
KeyOne, a multi-brand label with its own museum for hats in China and organiser of
the China Hat Festival. An international online shop owns the womenswear label
JNBY, which is already working in parallel with agencies in Japan and Australia. May
D. Wang, cashmere & silk specialist, is present in the UK.
FASHION CHINA is planned as a prelude to the presentation on further international
platforms and is to complete CHIC’s offer as a service point for Chinese fashion
brands in the future.
Around 500 exhibitors with international participation from Europe and Asia are
expected at the next CHIC in Shanghai from 28 to 30 August. CHIC – China
International Fashion Fair is organised by China National Garment Association in
cooperation with China World Trade Center Co. Ltd.
Next dates:
CHIC August: August 28-30, 2023, National Exhibition and Convention Center|
Shanghai
CHIC March: March 6-8t, 2024, National Exhibition and Convention Center,
Shanghai