Yum China says tech let it open stores without needing more staff

Pedestrians walk past a Pizza Hut restaurant and a KFC restaurant, both operated by Yum China, in Beijing, China, on Sept. 5, 2020.

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BEIJING — Yum China is spending more on tech, an investment that’s allowed it to open more stores without having to hire more staff, CEO Joey Wat told CNBC in an interview Friday.

Yum China operates KFC and Pizza Hut stores in China, among other brands. Its U.S.-listed shares rose by 5.45% Thursday after the company increased its net new stores target for the year by 300 — and plans to return $3 billion to shareholders over the next three years.

“From 2016 to now we increased our number of stores by about 80%. However, our number of staff almost stayed flat [around] 430,000 people,” Wat said via video conference.

With technology, she said staff can be promoted to manage multiple stores and support the opening of new locations.

Yum China said Thursday it plans to invest $3.5 billion to $5 billion over the next three years to grow its store network, improve its supply chain and boost digital capabilities. This year alone, the company plans to spend about $700 million to $900 million.

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Wat said the company began to invest in technology during the Covid-19 pandemic to improve visibility into its supply chain and inventory levels in a period when certain stores might need to close due to lockdown controls.

Companies from Alibaba to Walmart‘s Sam’s Club have been using software to manage warehouses and supermarket inventory in China — to sell services such as one-hour grocery delivery.

Yum China is building more of its own logistics centers where it can integrate more technology into its supply chain and reduce carbon emissions, Wat said, noting the company ultimately aims to own 30% of its logistics centers rather than having to rent them.

AI at work

As a result, store managers don’t have to order inventory anymore — ingredients are automatically pushed to the store with the help of artificial intelligence-based forecasting, Wat said.

That tech reduces labor and operating costs, as well as food waste, she said. Wat added that current logistics center coverage also has the capacity to serve Yum China’s planned store openings in the near term.

The company has 33 logistics centers, and plans to increase that number to at least 45 in the next three to five years.

Yum China is also considering the use of generative AI to help store managers understand and analyze store data better, Wat said, emphasizing it’s still at a “very, very early stage.”

She said the company is still assessing what can be done in-house, and what requires external help.

Generative AI uses large models to create content that can resemble what a human being might produce — but in a far shorter time frame.

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