Wrangler and Barbie launch capsule collection

Global denim brand Wrangler has joined forces with Mattel, Inc.’s Barbie to launch the Wrangler x Barbie collection.

The collection combines the imaginative, playful style of Barbie with the quintessential western design elements of Wrangler, including a vibrant pink rendition of the unmistakable Wrangler back-pocket leather patch.

Among the standout pieces in the collection is Wrangler’s classic bootcut jean, reimagined in a dazzling Barbie pink, as well as the first-ever Wrancher Dress Jean for women. Completing the collection is an array of casual and statement pieces, including shirts, dresses, tees, and jackets, all infused with bold colors, lively prints, and a hint of western charm.

Barbie herself has taken on various roles, including that of a farmer and equestrian, making this collaboration a natural fit.

“Particularly through the remarkable expansion of its female product categories over the years, Wrangler has earned a unique position in women’s fashion, offering western style that transcends lifestyles, occupations, economic backgrounds, genres, geographies and generations,” said Jenni Broyles, senior vice president, Wrangler. 

“Barbie has become a permanent and cultural symbol of empowerment, and with this collection we aim to encourage individuals from all walks of life to embrace their unique identities and make a statement that echoes across time.”

The Wrangler x Barbie collection is available on Wrangler.com and at key retailers, including Dillard’s, Buckle, Boot Barn and Cavender’s.