Maison Kitsune opens first store in Vietnam

Fashion brand Maison Kitsune has unveiled its first boutique in Vietnam in collaboration with local distributor Tam Son International. 

Located on Trang Tien, the store design combines French and Japanese influences, as well as Vietnamese fine arts and local cultural identity. The exterior boasts a stone-paved facade, while inside, a warm color palette unifies the space. 

The boutique is divided into four interconnected sections by wooden walls, drawing inspiration from wicker art, furniture, and ceiling lighting. These elements serve as a tribute to Vietnamese craftsmanship and local cultural identity.

Maison Kitsune’s store concept encapsulates the essence of the “Paris – Tokyo meets” lifestyle, where the brand’s signature light oak, herringbone floors, and marble counters take center stage.

Founded in 2002 by Gildas Loaëc and Masaya Kuroki, Maison Kitsune is not just a fashion brand but a multifaceted lifestyle entity. It encompasses various brands, including Art de Vivre, which seamlessly integrates Maison Kitsune’s fashion label, Kitsune Musique, a music label, and Cafe Kitsune, a chain of coffee shops.

The company operates in several countries and territories, including Thailand, Hong Kong, Japan, and the United States. Most recently, in 2022, it opened its first location in Canada, taking up residence in Vancouver’s historic Gastown district.