Zalando unveils multichannel service empowering brands and retailers to streamline their logistics

Zalando has introduced ZEOS Fulfillment, a solution that enables affiliated brands and retailers to efficiently manage their logistics through a unified interface. This strategic move by the German online fashion giant opens the door to the expansive European market, as announced in a company statement on Tuesday.

ZEOS, short for Zalando E-commerce Operating System, is committed to constructing an innovative operating system tailored to the fashion industry’s needs. Its vision is to empower brands and retailers to oversee their multichannel business across Europe via one unified platform.

Since ZEOS’ inception, Zalando has diligently refined this service, conducting extensive testing before gradually rolling it out to a broad spectrum of markets and sales channels, including prominent European e-commerce platforms.

Currently, over 30 brands and retailers, such as Pepe Jeans from the AWWG Group and the Polish footwear and accessories brand Kazar, are already utilizing this service.

Brands and retailers opting for this service simply need to dispatch their products to Zalando’s network of 12 warehouses.

Riccardo Vola, the managing director of Zalando for Italy and Spain, explained that with ZEOS, the company can equip Spanish brands with the tools necessary to swiftly expand their presence across Europe, “allowing them to reach millions of customers through other marketplaces and through their e-commerce platforms”.