Best beauty products Australia: Skincare expert behind ‘super effective’ Dr Naomi brand launches holiday gifting sets

The skincare expert behind a range of products that has been described by shoppers as the “best they’ve ever used” has launched three new gift sets in time for the holiday period.

And the release has wowed shoppers.

The brand Dr Naomi Skin, the brainchild of Dr Naomi McCullum from Paddington in Sydney, puts performance and super-active ingredients at the forefront.

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All her skincare buys are vegan and cruelty-free, as well as being high performance and suitable for all skin types and tones.

The three “Diamond Kits” are designed for different skin goals, meaning if you’re struggling to know what to buy for someone, and you want to buy them beauty, you can make a decision based on what they want to target.

There’s one for anti-ageing, one for brightening and one for perfecting and smoothing pores.

Dr Naomi Skincare is the brainchild of Dr Naomi McCullum from Paddington in Sydney. Credit: Instagram/Dr Naomi
Many who use her products swear by them. Credit: Instagram/Dr Naomi

The first kit, the “Diamond Anti-Ageing Kit”, $199, has been designed to help target the signs of ageing.

“This curated anti-ageing kit is designed to firm, smooth and reduce wrinkles,” Dr Naomi said.

“It includes a full-size Plump Fiction Anti-Ageing Moisturiser, a Walk of Shine AHA Brightening Cleanser and a travel-sized Vitamin Amen Ultimate A Serum.”

Valued at $247, you’ll be saving $48 when you buy the kit as a set.

The first holiday kit is aimed at anti-ageing. Credit: Supplied

Next in the holiday line-up is the “Diamond Brightening Kit”, $199, which Dr Naomi describes as a “curated trio of brightening faves”.

This kit includes her best-selling full-sized Catfish Blurring Eye Cream, a Swipe Bright Brightening Super Oil and a travel-sized Over Achiever Mattifying Moisturiser.

Valued at $267, you’ll save $68 by buying the kit.

The second kit is associated with brightening. Credit: Supplied

Finally, shoppers who struggle with enlarged and visible pores can snap up the “Diamond Pore-Perfecting Kit”, $199.

“Say goodbye to less-than-perfect pores with this diamond-level kit!” Dr Naomi said.

“It includes a full-sized Over Achiever Moisturiser, Pore Relation Power Essence and a travel-sized Smooth Criminal Smoothing Serum.”

This is valued at $260, saving you $61.

The third kit is associated with reducing the size of your pores. Credit: Supplied

The “Instagram famous” skincare physician Dr Naomi opened her first clinic in Paddington in 2016, where she became known for her non-invasive treatments and injectables.

Her luxury skincare range followed in 2021, with a focus on high-quality ingredients.

Her recent launch into Sephora proves just the latest for the wildly successful Dr Naomi, who boasts 88,500 followers on Instagram.

The ‘Instagram famous’ skincare physician Dr Naomi opened her first clinic in Paddington in 2016. Credit: Supplied

“If you’re going to do just three things for your skin today, make them a good sunscreen, a retinol product like our Vitamin Amen for maintaining youthful skin, and an active eye cream like the Catfish Blurring product,” Dr Naomi says.

“The delicate skin around the eyes is prone to ageing, so starting an active eye cream early is crucial.”

For more information and to shop Dr Naomi, head here.

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