Paris Saint-Germain opens largest club store on Fifth Avenue

Football club Paris Saint-Germain (PSG) is set to elevate its presence on New York’s Fifth Avenue with the opening of its largest club store in the world.

The new store, in collaboration with partners Fanatics and Lids, will open at 535 5th Ave, on December 15, and will replace its former fifth avenue store, which closed its doors over the weekend. 

The 5,200-square-foot location will feature an extensive product assortment, including team jerseys, headwear, accessories, and a full range of Nike and Jordan teamwear. Exclusive collaborations and fashion collections, along with unique PSG designs inspired by New York, will be available only at this location. 

PSG fans can also find a customization station, a signature feature present in many Lids retail locations, allowing them to personalize their PSG gear on-site. Additionally, exclusive signed game and non-game jerseys, along with other collectibles, will be available for purchase.

Fabien Allègre, chief brand officer, Paris Saint-Germain, said: “We are very pleased with the welcome we have received from New Yorkers since our establishment in 2022. We look forward to welcoming them to an even larger and more innovative store in December, still located on the iconic 5th Ave. This expansion reflects the success of the Paris Saint-Germain brand and the original boutique development strategy we are implementing worldwide.”

Lawrence Berger, co-founder and partner at Ames Watson, owner of Lids, and chairman of FanzzLids Holdings, added, “The decision to open an expanded version of our Fifth Avenue store was an easy one as we wanted to create an elevated space that provided customers with an unparalleled retail experience that is signature of our Club stores. This new store will be the largest to date, a premier destination that will offer unique licensed sports gear, headwear, and accessories guaranteed to appeal to our diverse shoppers. We look forward to continuing our strong partnership with Paris Saint-Germain to create first-of-its-kind retail stores.”

PSG’s global merchandising partnership with Fanatics was established in 2020, and involves Lids operating PSG stores worldwide. The new location will join other stores in major U.S. cities, including Los Angeles, Las Vegas, and Miami, as well as in cultural capitals such as Seoul, Tokyo, London, and Doha.