Hurr boosts growth prospects with new funding round

Hurr continues to look like one of the companies with the strongest chance of creating an enduring business in the rental sector and has just announced that it has raised new funding.

In a social media post, CEO Victoria Crew said on Monday that “there are some milestones I’ll remember for the rest of my life and this is definitely one of them” as she unveiled a strategic investment from Praetura Ventures, bringing its total funding to $10 million. Existing investors Octopus Ventures, Ascension and D4 Ventures also took part.

She also said that the fundraising market is tough at the moment and thanked her team (who have been growing the business while she’s been focusing on raising that money), as well as its new and existing investors for their belief in the company’s hybrid business model.

Hurr mixes peer-to-peer commerce with rental for more than 130 brands and retailers.

And she promised some “pretty major plans” would be announced in the coming months.

The company was founded in 2017 as a peer-to-peer rental platform but moved towards the hybrid model as more and more brands and retailers came on board. It has signed some major partnerships with big names and only last week announced that it would be powering the very first rental pilot by luxury online retailer Net-A-Porter.

In October it linked up with Regina Pyo and this year has also seen it partnering Sandro and Coperni. 

It took another big step this year and began advertising in the spring with May seeing its very first out-of-home (OOH) marketing campaign in London.