According to the automaker, over 50 per cent of the new car launches will be of pricier models. Electric car sales grew 3 times in 2023, contributing to 4 per cent of total India sales.
Mercedes sold a record 17,408 cars in India in 2023, 10 per cent higher than in 2022.
Mercedes expects 25 per cent of its sales in India to come from electric vehicles in the next five years.
Mercedes-Benz India MD and CEO Santosh Iyer had earlier said, growth of charging infrastructure and educating the customer about the technology would help in the growth of the overall adoption of the electric cars in the country.
Iyer had noted that more and more customers are now opting for costlier trims across its product range, which was not the case earlier.”The top 7-8 cities in India the penetration for luxury cars has already crossed 2 per cent and it’s a matter of time that the rest of the country also catches up,” he had said. The company has recently announced the extension of its electric vehicle charging network to the customers of other brands as it looks to accelerate faster adoption of electric vehicles in the country.