Barstool is on the verge of a new betting partner.
Dave Portnoy’s Barstool Sports is in advanced talks to work with DraftKings Sportsbook in a marketing capacity, according to Sportico, a stunning development in the sports betting industry.
The deal, which reports suggest has not yet been announced or signed due to Barstool’s previous contract restrictions with PENN Entertainment, would pay Barstool in the low eight figures per year to host DraftKings odds while also sending customers to the platform.
Barstool will not be lending its name to DraftKings.
PENN bought Barstool from Portnoy and his investors for $388 million, a sale completed in February 2023.
The partnership was a failure, though, as PENN gave Portnoy the company back for $1, eating the $388 million purchase price as a loss before turning around and shoveling out $1.5 billion over 10 years to ESPN for their name.
DraftKings will look to make use of Portnoy and Barstool’s fellow talent such as Dan Katz, AKA “Big Cat”, Frank The Tank and others across their podcast network.