Two years since its launch, ONDC is struggling to achieve scale. At a time when its venture capital-backed e-commerce rivals are reducing cash burn, the platform’s strategy is raising a few important concerns.
Taking on venture-capital backed e-commerce giants on their turf means adopting some of their tactics like high cash burn and frequent fundraising. This is precisely what government-backed e-commerce network ONDC (Open Network for Digital Commerce) seems to be up to. ONDC is in the process of raising additional funds and is in talks with new and existing investors, multiple sources told ET Prime. A part of the digital public-infrastructure India
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