Consumer demand for a more-or-less trans-seasonal wardrobe increases and
ready-to-wear designers have embraced the use of denim exponentially.
With the PreFall 2024 season at an end, a clear picture of the trends
emerge.
There was plenty of surface interest, including special washes, laser
effects, stenciled prints and jacquards. Jeans continue to range from
classic to extra wide leg styles; matching jackets and vests created Canadian tuxedo looks. Among other skirt styles,
denim maxi skirts will continue to be popular.
Washes and finishes
Diesel: Designer, Glenn Martens

24/Launchmetrics Spotlight
Look 1: Martens grafted the front of a skirt over jeans. Bonded denim was
layered over unbonded and then baked, giving it a ‘leathery’ look. It was
shown with a matching cropped sleeveless top and bra.
Ganni: Designer, Ditte Reffstrup

PreFall24/Launchmetrics Spotlight
Look 18: A longline collarless jacket and matching jeans with a floral
stencil print on a mid-toned wash. Accessories included a sequined hobo
bag.
MM6 Maison Margiela

24/Launchmetrics Spotlight
Look 3: An all-in-one with a stretchy nude mock-turtleneck attached to
baggy jeans in a ‘dirty’ yellowish wash, accessorized by MM6 ‘Tabi’ shoes
in nude.
Erdem Moralioglu

24/Launchmetrics Spotlight
Look 7: An oversized dark blue denim coat with a large placed stenciled
print of a flower. Pale pink satin slingbacks with a rose embellishment
completed the look.
Balmain: Designer, Olivier Rousteing

24/Launchmetrics Spotlight
Look 30: Relaxed jeans with a rolled cuff in a vintage wash with a palm
tree print in white was shown with a tailored blazer in peach with seafoam
colored collar and cuffs, and a top with a deep vee in a diamond print. A
small hand held satchel and flat toed pumps finished the look.
Versace

Pre-Fall 24/courtesy Versace
Look 22: A dark denim boxy fix jacket with matching cropped skinny jeans.
Accessories included a handheld mini-tote, leather gloves and kitten heel
slides.
Fresh silhouettes
MM6 Maison Margiela

24/Launchmetrics Spotlight
Look 24: Jeans with curved legs in stonewashed denim with a crinkled finish
were teamed with a quilted mock turtleneck in seafoam. Accessories included
a bucket bag and sneakers.
Stella McCartney

McCartney PreFall 24/Launchmetrics Spotlight
Look 29: Wide legged over-long jeans in a stone wash under a chunky cable
knit sweater in sky blue and grey.
Stine Goya

PreFall 24/Launchmetrics Spotlight
Look 17: Curved leg jeans in a classic wash. Front seams and pockets with a
rubbed finish added surface interest. They were shown with a matching vest.
DSquared2: Designers, Dean and Dan Caten
Look 2: Jodhpur style jeans with a scratched surface finish and patchworked
elements over logo underwear. The jeans were shown with a brown distressed
corduroy jacket over a red shirt and ribbed tank. A faux fur shoulder bag
and high heeled boots with hiking details were amongst the featured
accessories.
Victoria Beckham

Beckham PreFall 24/Launchmetrics Spotlight
Look 6: An off-center button-through knee-length skirt in a classic
stonewash fade with a cuffed hemline. It was shown with a matching shirt
under a DB black wool blazer. Accessories included a large handheld satchel
and cream-colored pumps.
Sylvie Millstein Hellessy

24/Launchmetrics Spotlight
Look 23: High-rise narrow leg jeans in a vintage fade with athletic side
trim and broad cuffs in a contrasting indigo wash. They were shown with a
matching oversized shirt with detachable sleeves. Accessories included
open-toed black boots.
Diesel: Designer, Glenn Martens

24/Launchmetrics Spotlight
Look 3: A floor-length skirt with a center panel in a vintage stone-washed
fade and a navy shrunken logo tee was shown with a denim satchel and silver
pumps.
DSquared2: Designers, Dean and Dan Caten

24/Launchmetrics Spotlight
Look 15: A heavily studded mini skirted jumper with chain straps, in a
classic wash, under a ribbed white cropped tank and red faux fur jacket.
The look was finished with a brown baseball cap, silver jewelry and black
ankle boots.
Helmut Lang: Designer, Peter Do

Lang Pre-Fall 24/courtesy Helmut Lang
Look 23: Dark denim straight leg jeans with bellows pockets teamed with a
white long-sleeve t-shirt and logo belt.
Brandon Maxwell

Brandon Maxwell Pre-Fall 24/Launchmetrics Spotlight
Look 17: Medium wash straight leg jeans with an extra-wide cuff and a cream
tunic top. Accessories included black slingbacks and an olive bag.