Abercrombie & Fitch launches ‘The A&F Wedding Shop’

Abercrombie & Fitch launched on Thursday a collection of over 100 pieces tailored for brides, bachelorettes, and wedding guests. 

Dubbed ‘The A&F Wedding Shop,’ the centre of the collection is a selection of dresses, ranging from fun and bold to elegant and formal, catering to guests and brides alike. Beyond dresses, the collection features a wide range of celebratory attire, including bikinis, pajamas, pantsuit separates, skirts, crochet-style cover-ups, and more, 

“Abercrombie’s customers view weddings as multi-faceted experiences, which is why we designed this collection to be the outfitting solution for so many wedding-related occasions,” said Corey Robinson, chief product officer of Abercrombie & Fitch Co.

“The A&F Wedding Shop’s pieces collectively tell the story of the modern wedding experience—from bridal shower and bachelorette party to wedding day prep, ceremony, reception, brunch and even the honeymoon. It has it all.”

The collection is now available in Abercrombie stores and online at abercrombie.com, with pieces priced between $80 and $150. Notably, the collection launches in Abercrombie’s fit-inclusive size and length range.

“Our customers live for the long weekend and when we asked them about their exciting upcoming getaways, we heard so many of them speak about wedding weekends, wedding-adjacent occasions, and the all-important question of what to wear, which this collection is perfectly designed to answer,” added Carey Collins Krug, chief marketing officer of Abercrombie & Fitch Co. 

“The A&F Wedding shop is a comprehensive, curated destination that reflects what we know our customers crave and what we are uniquely positioned to deliver.”