Abercrombie & Fitch opens Fifth Avenue flagship

U.S. apparel brand Abercrombie & Fitch announced on Friday the opening of its new Fifth Avenue store, with trade kicking off on July 21.

Located at 668 Fifth Avenue, between 52nd and 53rd Streets, the store new multi-storey Fifth Avenue store offers Abercrombie & Fitch’s women’s and men’s collections, as well as dedicated shop-in-shop spaces for both its kids’ brand, Abercrombie Kids, and its adult activewear franchise, YPB (Your Personal Best).

The new Abercrombie & Fitch location is designed to feel like an open space through the use of lighting that include illuminated walls, sconced columns and eccentric chandeliers. The storefront is made of slate, alongside the use of wood, textiles, greenery and textured walls.

The store is also designed with a number of omni-channel capabilities in place to enhance the shopping experience.

“This store is a celebration of the evolution and strength of the Abercrombie brand,” said Fran Horowitz, CEO of Abercrombie & Fitch Co.

“We are thrilled to offer our customers in New York City a new, immersive shopping experience that represents the absolute best of Abercrombie. This city has a storied place in our company’s history, where we opened our first store, and we’re proud to be here nearly 130 years later.”

In its most recent trading update in May, parent company Abercrombie & Fitch Co. reported its Abercrombie label posted a 14% increase in sales in the quarter, while its Hollister brand, dropped 7%.

The Ohio-based company said it now expects 2023 net sales to increase 2% to 4%, compared to its previous range of 1% to 3% growth.