Abercrombie & Fitch partners with McLaren Formula 1 Team

Abercrombie & Fitch is teaming up with McLaren Formula 1 team. 

Th partnership, marked by licensed graphics apparel releases, content creation, social media collaborations, and events, follows the two brands 2023 partnership, which saw licensed graphic tees and apparel go viral on TikTok.

The 2024 collaboration includes the launch of six new licensed tees, hoodies, and sweatshirts. Abercrombie is also set to showcase McLaren’s new Formula 1 car, adorned with the racing team’s official 2024 livery design, at its Fifth Avenue store, until Sunday, February 4.

Likewise, Abercrombie is hosting a digital sweepstakes on its TikTok, offering fans the chance to win a trip to Miami for a race weekend with a guest. The prize includes a McLaren replica helmet signed by Lando Norris, hotel and airfare credit, and $500 US dollars worth of Abercrombie products from the Abercrombie x McLaren collection.

“It’s an honor to partner with such an iconic team within the F1 world,” said Carey Collins Krug, chief marketing officer of Abercrombie & Fitch Co. 

“Over the last year, our relationship with McLaren has grown from TikTok virality to a very real friendship, weaving the relaxed and effortlessly elevated world of Abercrombie with the invigorating and fast-paced world of McLaren Racing. We’re ecstatic to announce this partnership and can’t wait for everyone to see all that’s to come.”

Louise McEwen, McLaren Racing’s executive director of brand & marketing added, “We are delighted to partner with Abercrombie & Fitch. Our fans are incredibly important to us and we are always looking for new ways to make them feel part of the team, and this collaboration does just that. We can’t wait for everyone to see what’s to come.”