Need to stock up on your favourite Maybelline mascara, dabble with Dermalogica’s skincare products or replace your 10-year-old GHD straightener with a newer launch?
Adore Beauty’s Afterpay Day sale – which has started four days earlier than most – is the place to do it.
Australia’s leading online beauty store is allowing shoppers to get up to 40 per cent off over 90 brands from Monday August 14 until Sunday August 20.
Catch the best deals and products hand-picked by our team at Best Picks >>
That means 40 per cent off selected beauty brands, 25 per cent off skincare, 30 per cent off haircare, 40 per cent off makeup and 20 per cent off fragrance.
Some of the best deals on offer:
- 40 per cent off Maybelline, L’Oreal Paris, OPI and Mirenesse
- 30 per cent off Nioxin, Wella Professionals and essie
- 25 per cent off Avene and Boost Lab
- 20 per cent off Dermalogica, La Roche Posay, Aspect, ghd, Redken, Benefit, Cloud Nine, Pureologoy and more
- 20 per cent off MAKE UP FOR EVER, Embryolisse, Murad, Anastasia Beverly Hills, L’Oreal Professional and more
The beauty editor at Adore Beauty, Jasmine Riley, has already confirmed she’ll be hastily securing the MAKE UP FOR EVER HD Skin Foundation, which is $57.60 down from $72.
“I love how seamlessly this foundation blends into my skin and its longevity. I can wear it all day and night, from work to an event, with no caking or creasing,” she said.
The senior beauty editor, Sadaf, will be picking up the VIRTUE Healing Oil for $51.20, down from $64: “This isn’t just a repairing hair oil, it’s also a shiny-hair-for-days giver. That’s why any time it’s on sale my dull hair and I are adding it to cart.”
The Murad Vita-C Glycolic Brightening Serum, which is normally $140 but is down to $112, will be a popular product during the sale, as will the Maybelline Superstay 24 Hour Skin Tint, down to just $22.79.
Adore Beauty’s Skin and Fragrance Planner, Cara, will be purchasing the Aspect Phytostat 9, which is down to $76, because it’s her “all-time favourite moisturiser”.
The La Roche Posay Cicaplast Baume B5+ is already sold out in the 40ml size – but not the 100ml – after just hours of the sale because of how popular it has become as a barrier repair cream.
Sadaf told 7Life recommends shoppers have a game plan before shopping the sale.
“To avoid buying any products that aren’t right for you, it’s good to go into a sale with a plan for how you’re going to maximise your spend. For example, if you have a ride-or-die serum you know you’ll use every day for the foreseeable future, consider whether you can afford to stock up with a multi-purchase,” she said.
“If you’re not sure where to start, Adore Beauty’s team has edited their top picks from the Afterpay Day sale here. Adore Beauty is home to the most amazing serums and cosmeceutical brands so you’d be crazy not to nab a high-performing serum while it’s on sale.
“This would be asking to choose my favourite children, but for this Afterpay sale my pick is the Murad Vita-C Glycolic Brightening Serum. My aunty uses it and swears it’s made her skin look healthier and brighter. Last but not least I’ll be stocking up on my fave cleanser of all time the CeraVe Hydrating Foaming Oil Cleanser which comes down to about $24 for 473ml! I’ve tried a lot of fancy cleansers, but always come back to this one. Gently gets off all my makeup and leaves my skin soft and refreshed, not stripped.”
To find more of the deals and shop the epic sale, head to Adore Beauty here.