Aéropostale and Global Citizen launch apparel collection

Fashion retailer Aéropostale has teamed up with Global Citizen, an international advocacy organization, to launch an apparel collection.

The first drop of the Aéropostale x Take Action collection revolves around instilling confidence in the youth and empowering them to realize their influence through tangible actions. 

The collection launches with fifteen eco-conscious and gender-neutral pieces including graphic tees and hoodies, crafted to inspire and engage today’s socially conscious youth. The apparel collection is available both in-store and online. 

“At Aéropostale, we believe in the power of the younger generation to drive change,” said Michael DeLellis, EVP, head of marketing at Sparc Group, owners of Aeropostale, Lucky Brand and Nautica. 

“We have seen the positive impact of our partnership with Global Citizen through register roundups at our retail locations since last year. This collection further represents fashion’s ability to mobilize movements; it’s a call to action for young individuals to stand up, speak out and make a difference in the world.”

One distinctive feature of the collection is the incorporation of QR codes on each product, directing consumers to the Take Action platform. This platform encourages individuals worldwide to make a tangible impact, whether through pledging to shape a better world or advocating for their voices to be heard by global leaders.

“Together with Aéropostale, we want to empower the next generation to unlock their influence through action-taking. Gen Z is a transformative force that can reshape our world – whether that be protecting the planet, advocating for justice and equity, or fighting to end extreme poverty, the power to change the world is right at their fingertips,” added Prisca Sanchez, VP of global marketing at Global Citizen.

This marks the second Take Action collaboration as a part of Global Citizen’s four-year partnership with Authentic Brands Group.