Alexander Wang taps rapper Ice Spice for Spring 2024 campaign

Alexander Wang revealed on Thursday a collaboration with multi-talented rapper, Ice Spice, as the face of their Spring 2024 collection campaign.

The campaign highlights the S24 collection, named Nocturna, where Ice Spice sports the brand’s staple ready-to-wear pieces including leather, hotfix denim, and the latest Dome bag program.

Ice Spice, celebrated for her chart-topping hits and global fanbase, is known for her exceptional musical talents and distinctive style, embodying the essence of the alpha wang woman. 

Hailing from New York City, both Ice Spice and Alexander Wang draw inspiration from the city’s vibrant culture, channeling its spirit into their collaborative vision. 

“As New York natives, Ice Spice and alexander wang draw inspiration from the dynamic NYC culture, shaping their distinctive perspectives on fashion,” the brand said in a news statement.
“The campaign fuses fashion and rap, capturing the essence of the powerful and strong alpha wang woman.”

Last year, Ice Spice starred in her first fashion campaign with Beyoncé’s Ivy Park and Adidas.