Amit Agarwal, SVP, emerging markets, Amazon; Andy Jassy, CEO, Amazon; and Manish Tiwary, VP and country manager, Amazon India; illustration by Manali Ghosh
Synopsis
A stringent policy climate and challenges on the business front have been weighing on Amazon’ growth in the country. Under the company’s new strategy, categories and projects are being reprioritised internally depending on the focus assigned to each even as Amazon looks to fight off intensifying competition.
In December 2023, Amazon India’s top brass had a key meeting in Bengaluru to come up with a three-year strategy as the global e-commerce giant had hit a rough patch in the country over recent years. Amazon certainly required a new plan. It was not just the stringent policy climate or the eyeball-to-eyeball encounter with the country’s most powerful corporate group, but challenges on the business front, too, have been weighing on the company’s
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