StockX, the leading online marketplace for sneakers, streetwear, electronics, and collectibles, has unveiled its annual report, highlighting key milestones in 2023 for brands such as Asics, Ugg, and Arc’teryx.
According to the report titled ‘Big Facts: Current Culture Index’, Ugg achieved the dual distinction of being both the number 1 top-traded and the number 1 fastest-growing brand in StockX’s ‘shoes’ category, closing the year with a 154% growth over 2022. Other high-growth shoe brands include Gucci (+85%), Birkenstock (+70%), and Crocs (+51%).
Fear of God maintained its position as the number 1 brand in the apparel category for the second consecutive year. Among the fastest-growing apparel brands were newcomers Denim Tears (+694%), Represent (+361%), Sp5der (+145%), and Corteiz (+113%). The trend towards outdoor performance wear was also evident, with Arc’teryx securing the number 3 spot with a 186% year-over-year growth.
Meanwhile, Jacquemus and Coach stood out as the fastest-growing accessories brands on StockX, boasting 111% and 77% growth respectively. Supreme retained the number 1 spot among top-traded accessories brands, while Swatch climbed to number 2, driven by sustained demand for collaborations with Omega and Blancpain.
Likewise, Asics witnessed remarkable growth, fueled by a surge in popularity for mesh runners. Trades increased by 239%, propelling the brand from the 10th to the 5th position in the top-traded sneaker brands within a single year. Other notable performers in the category include MSCHF (+240%) and Oakley, known for its sunglasses, with a 157% increase in trades.
Bearbrick claimed the number 1 spot as the top-traded collectibles brand, surpassing Lego. In the electronics sector, Sony maintained its dominance at number 1, largely due to the success of its PlayStation Portal Remote Player. Lastly, Apple ascended two spots to number 2, propelled by the popularity of the AirPods Max.
“We’ve continued to see strong demand on our marketplace, despite consumers having faced economic challenges over the last year,” said StockX CEO Scott Cutler.
“This speaks to the strength of our customer — the StockX user is very passionate about the brands they know and love, and yet they remain steadfast in their desire to diversify their closet and discover the next big thing. In 2024 we expect newcomers and challenger brands to continue to flourish and compete with heritage labels. By way of trends, we’re forecasting bolder and more innovative designs and an emphasis on running, performance basketball, and competitive sport in hype culture.”
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