Authentic partners with Kidz Concepts to launch Aéropostale Kids

Authentic Brands Group (Authentic), the owner of Aéropostale, announced on Monday a strategic partnership with Kidz Concepts, to introduce a line for boys and girls in the United States under the Aéropostale brand.

Launching in early 2024, Aéropostale kids is set to offer a wide range of clothing options for boys and girls ranging from sizes 0 to 16, featuring the brand’s iconic logo and design elements. 

The collection will include sportswear, activewear, swimwear, and performance outerwear catered to capturing the youthful spirit of Aéropostale while ensuring comfort and durability for kids.

“We are excited to announce our partnership with Kidz Concepts for Aéropostale kids,” said Naushaba Moeen, executive vice president, lifestyle at Authentic. 

“This partnership allows us to expand the brand’s reach and introduce a new collection of styles that capture the essence of Aéropostale’s dynamic, fashionable and comfortable designs. We look forward to working with Kidz Concepts to grow the Aéropostale brand and expand into the children’s apparel market.”

The New York-based brand management firm has secured a number of acquisition in recent months, including Hunter, Boardriders, Ted Baker, and Rockport.

“We are very excited to be partnering with Authentic to expand one of the most recognizable American brands to new audiences,” added Jason Gindi, president of Kidz Concepts.

“We look forward to diversifying the brand’s offerings with fresh and youthful designs for a new generation of consumers.”