Authentic taps Profile Ent. for Billabong big and tall men’s, plus women’s apparel

Authentic Brands Group announced on Friday a new partnership with plus-size apparel maker Profile Ent. for Billabong’s plus-size apparel categories.

Through the agreement, Profile will take on manufacturing, wholesale and the distribution of Billabong big and tall men’s, as well as plus women’s apparel across the U.S. and Canada.

Under the deal, Profile’s strong distribution network across the U.S. and Canada is expected to expand the reach of Billabong’s big and tall and plus categories to major and independent plus-size retailers across North America.

“We are very excited to kick off this partnership with Profile,” said David Brooks, EVP, action and outdoor sports, lifestyle,  Authentic. “Profile is a leader in the big and tall and plus apparel space and offers an unmatched expertise in both. Authentic’s proven track record of brand development together with Profile’s market expertise, prepares Billabong for success in this first time category for the brand.”

The first Billabong big and tall and plus collections will be available in spring 2024 at major plus-size retailers, as well as across various retailer e-commerce channels.

“We are proud to partner with Authentic to bring this active lifestyle brand to our robust distribution platform,” said Profile Ent. President, Frank Riech.

“Billabong offers Profile the opportunity to extend our reach to an important demographic of underserved consumers.”