Jane Adams 
This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is …
TikTok has announced an official partnership with the International Paralympic Committee which will see TikTok promote exclusive Paralympics content over the period of the Games. The Paralympics gets underway in …
Yes, Meta said that it would hold off on Threads ads till the app was on “a clear path to a billion users,” and no, nothing has been officially announced …
It’s 2007 MySpace all over again, with Instagram adding the capacity to include your favorite song of the moment on your IG profile, so that you can highlight your music …
Okay, this is probably one of those “just because you can, doesn’t mean that you should” updates. But as reported by TechCrunch, you are now able to cross-post from both …
Threads has added its own version of Twitter lists, along with a new “Media” tab on profiles, as it continues to refine and improve its Twitter-like experience. Which is the …
You may have noted these already, as LinkedIn has been rolling them out over the last few weeks, but the professional social network is making a new push on video …
Largest Contentful Paint (LCP) is a Google user experience metric integrated into ranking systems in 2021. LCP is one of the three Core Web Vitals (CWV) metrics that track technical …
I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or running the test long enough to get statistically significant results.
![How to Perfectly Manage a PPC Campaign [Template]](https://www.hubspot.com/hubfs/120_Manage-a-PPC-Campaign.jpg "How to Perfectly Manage a PPC Campaign [Template]")
In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year.
