Jane Adams 
Industry analyst firm Forrester has published a Global Martech Software Forecast, 2023-2027, which gives a five-year forecast of growth for global martech spending. Forresters’s forecast examines six categories of marketing …
Despite ongoing predictions of its demise, and countless straight up declarations of the same, Facebook is still going strong, and still adding users, despite the app now having been with …
This is an interesting experiment. Probably not overly useful, but interesting nonetheless. According to 9 to 5 Google, YouTube’s currently testing out a new way to sort videos, based on …
Google is introducing an experimental feature in Google Maps that uses AI to help users discover local businesses that meet specific needs. AI-Powered Discovery The new feature utilizes large language …
Snap Inc. has announced a new round of layoffs, with the company set to cull 10% of its global workforce as it continues to rationalize costs, and re-focus the business. …
LinkedIn is getting rid of its “Creator Mode” option as part of its broader shift away from hashtags as a connective tool, though it’s still keeping most of its Creator …
Unlike influencers, members of the creator economy don’t need to be celebrities to generate income. One way to earn money is to form brand partnerships with businesses or agencies and …
Snapchat has launched a new promotional campaign, in which it seeks to present its platform as the anti-social media, in order to distance itself from the many issues being experienced …
Will trending topics improve the overall Threads experience, and get people posting more often to the app? Today, Instagram chief Adam Mosseri has reiterated his contention that features like trending …
The creator economy has been a much discussed phenomenon of the modern interactive landscape, with the implication being that there are now more ways than ever for people to make …