Ben Harvey: Scots are known to be frugal… but Santos CEOs’ slick spin is simply uncanny

“Because a Scot is very canny when it comes to investing your money.”

Remember that ad?

Gordon Jackson, of The Great Escape and The Professionals fame, talking up the virtuous thriftiness of Scottish Amicable.

For readers under the age of 50 (I assume that’s most of you), Scottish Amicable was a life assurance society. We don’t insure a life, despite what your superannuation benefits page says.

The television ad played on the reputation Scottish people have for dying with the first pound they earned still tucked in their sporran.

I don’t know if the ad would pass the 2023 “woke” test of stereotyping nationalities and races.

Even writing about this 40-something-year-old marketing campaign will give this newspaper’s Readers’ Editor a bad case of heartburn.

I have brought up this old advertisement because remembering things like that ad gives me (and, I hope, you, dear reader) a little pleasure.

It’s also a neat segue to the topic of oil and gas company Santos and its boss Kevin Gallagher.

Kevin is Scottish. He used his tenure as the chief executive to reinforce the preconceived idea about the largesse, or lack thereof, of kilt-wearers.

FOLLOW US ON GOOGLE NEWS

Read original article here

Denial of responsibility! Chronicles Live is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – chronicleslive.com. The content will be deleted within 24 hours.

Leave a Comment