Financial institutions have a constant urge of upgrading themselves to provide a rather easy-going experience to their customers. Here, amongst the various other things that have been implemented, digital signage is one of them.
There is a growing need of incorporating new technologies in banks and financial institutions to improve customer experience, and they are constantly upgrading to provide for the same. Infact, by looking at the timeline, we understand that banks were the first to deploy digital signage.
Today, when customer experience is the center of all things, incorporating digital signage and its ability to showcase dynamic content can really be a deal-maker. Read the blog to find out everything that you can do with the smart tool.
6 Best Digital Signage Content Ideas For Banks
You can literally showcase a variety of content for digital signage.
1. Market Wall With Real-time Information
This is one of the best use cases of digital signage installed at banks and financial institutions. For example, you can set up digital signage around waiting rooms, close to the ATM, or anywhere near the counters.
You can display real-time information related to the stock market, currency rates, commodity market, etc. It makes for a great way to keep your customers updated with information which might be the most relevant to them. Infact, you can also run a ticker of all the updates alongside other information.
2. Showcase Branded & Promotional Content
Digital signage is captivating, it not only attracts the audiences’ attention but also holds onto it. By setting up digital signage, you make sure that each time a person comes across the screen, they will stop by to take a look at what’s flashed on the digital display.
Would you want to miss an opportunity that will help you promote your brand and services effortlessly?
Capitalize on the amazing benefits that digital signages provide by showcasing content that can promote your bank or financial institution. Infact, you can also provide space to others providing related services to advertise themselves inreturn of a monetary profit.
3. Showcase Maps To Offer Wayfindings
A financial institution is predominantly an occupied space with departments spread all across the premises. Besides, there is a lot of footfall from regular visitors.
Now, consider a scenario where any place is jam packed with busy personnel, toiling to complete their day-to-day workload, how would you navigate your way around? Seems pretty much of a task right?
But with digital displays you can help people easily find their way out. Showcase the map of your place and details of all the departments. This apart from saving time can also boost productivity for employees and people.
4. Introduce Token System
Like mentioned earlier, financial institutes are crowded places. Visitors often have to wait in long queues to get their work done. As a result, they feel exhausted and tend to drift away without completing their tasks.
The best solution to this can be the introduction of a token system through digital signage. This is also a great way to reduce the perceived waiting time of people and eliminate the entire system of standing queues. They can sit and wait in the waiting area or lobby, maybe even carry on their work.
Can there be any other better way to bring an organized approach in your bank or financial institution.
5. Digital Bulletin Boards
Those days when you had to print out forms or notice each time a new update rolls out, are a thing of the past now! It takes a lot of time, manual labor, and recurring costs and obviously waste in this process involving a lot of manual labor. Here, leveraging digital signage as a notice board is a great way of sharing updates and information.
For every update that you have to share with your customers, you need not run wild, put it up on your digital notice board and you are done. This also helps in boosting the visibility of the information shared to the audiences.
6. Showcase Users’ Reviews & EGC
User reviews and what your employees have to say are the biggest asset for your organization. By showcasing what your users have to say about you, the probability of people trusting your brand increases.
This content being credible can make your bank or financial institution come across as authentic and ease the hesitation that people usually have before going forward with any financial institution, investments, etc.
Over To You
Digital signage is becoming one of the most popular tools to incorporate for businesses of any kind. And be it for it can easily win the audience’s trust, keep them engaged and most importantly help them make informed decisions.
Now that you know all the amazing content ideas that you can show on digital screens, time to make the most of it.