Australian flavoured milk brand Big M is bringing back its iconic Blue Heaven to Victorian milk-lovers for a limited time only.
At the same time, Big M is releasing a brand new limited edition flavour — Hokey Pokey.
The vanilla and raspberry-flavoured milk known as Blue Heaven has never been a permanent flavour for the brand, and has only ever been rotated in and out of the market.
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But on its last return in 2021, Blue Heaven became the No.1 selling new flavoured milk product in Victoria according to IRI convenience store data.
It even overtook the brand’s strawberry-flavoured milk, which is the most popular among the other regular flavours of chocolate, banana and iced coffee which are always available.
Victorians will get another chance to crack open a 600ml carton of Blue Heaven this summer along with Big M’s newest limited edition release, Hokey Pokey.
Hokey Pokey, traditionally known as an ice cream flavour, has the same vanilla, honeycomb and toffee flavours in a 500ml bottle.
Big M products are made from Australia dairy farm milk and sold under parent company Bega Group.
Big M senior brand manager Anne Scott said: “We’ve been blown away by the continuous love for Big M Blue Heaven, and we’re sure its return will be highly anticipated by our fans.
“We hope Victorians enjoy a trip down memory lane with the return of one of our most requested limited-edition flavours, as well as the iconic flavours of Hokey Pokey to kick off this year’s big summer of fun.”
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