Blackpink opens pop-up experience in NYC

Blackpink announced on Wednesday that it is bringing its ‘Born Pink’ pop-up experience to New York City from August 9 to August 12.

The global pop-up experience, which started in London this past June and will be popping up in LA later this summer, will give fans access to an added dimension of the group’s record breaking Born Pink World Tour with limited-edition merchandise.

Japanese graphic artist, Verdy, served as the artistic director for the pop-up, which will include some New York-exclusive styles, premium T-shirts, hoodies, hats and accessories, that merge his distinct artistic touch with Blackpink’s trendsetting aesthetic.

Verdy is a graphic artist from Osaka, Japan who currently resides in Tokyo. He is notably known for his iconic projects Girls Don’t Cry, Wasted Youth, his panda rabbit character Vick and most recently Visty. Verdy has also previously worked with brands such as Nike, Human Made, Instagram, Levi’s, The Minions, Coachella, Dover Street Market and more. 

The three-day event is produced by Bravado, Universal Music Group’s industry leading merchandise and brand management company. As the official presenting partner of the Born Pink Pop-Up Experience, American Express will offer Card Members a variety of onsite benefits.