Bluebell Group links with Acne Studios for Taiwan entry

Major brand distributor and retailer The Bluebell Group is partnering with Sweden’s Acne Studios for an entry into the Taiwanese market, with the first store located at the Shin Kong Mitsukoshi Taipei Xinyi Place.

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Bluebell, which says it’s Asia’s leading omnichannel brand partner and operator, will open the first store for Acne on October 18 with an official celebration for the brand’s debut due early next month.

This Taiwan launch “represents a significant milestone for Acne Studios,” Bluebell said, which is understandable given the size of the market.

The flagship store will showcase its latest collections, covering ready-to-wear, accessories and footwear. And the interior design “will mirror Acne Studios’ signature aesthetic”.
 
It’s actually the second link-up between Bluebell and Acne Studios with the former already managing the fashion house’s presence in Singapore since its first store opening in December last year. 

Samy Redjeb, Bluebell Greater China MD, highlighted the importance of the group’s local knowledge: “We are honoured to be part of the process of bringing Acne Studio’s first physical stores in this market and being involved in the careful selection of best in class locations through a deep understanding of the local market and our long-standing relationship with key real estate players in Taiwan. 

“The trust that Acne Studios has placed in our Bluebell team is not taken lightly. We understand the unique DNA of their brand and the reputation they have built within the fashion industry. It is both a privilege and a responsibility to be entrusted with bringing their vision to fruition in the Taiwan market.”

Bluebell, as mentioned, is a major player in the region and is present in Japan, South Korea, Mainland China, Hong Kong SAR, Taiwan, Macau SAR, Singapore, Malaysia, Cambodia and Australia.

Its Asia-wide distribution network includes over 650 points of sale, taking in flagships, concessions, counters, its own multi-brand concepts, and a “highly selective” wholesale network, as well as direct e-commerce and travel retail.