Brand behind vibrant underwear line launches subscription service for last-minute gifts

If you’re stuck with finding a gift for someone who has everything, why not consider a subscription to underwear that will give them something new every month to wear and enjoy?

Knobby was launched in 2014 by Aussie entrepreneur, Rob Rand, and has since grown into an eight-figure company, sending more than 1,500 orders worldwide daily.

It is Australia’s first subscription underwear brand and the 984,000 members of its Undie Club receive a new design every month.

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Now, the brand has launched a monthly gift subscription option that’s perfect for men, women and children this Christmas.

“We wanted to create a gift that keeps on giving, something beyond the ordinary,” says Rob Rand, Founder of Knobby.

“With our Gift Subscriptions, you’re not just giving underwear; you’re giving a monthly dose of excitement and happiness.”

Knobby was launched in 2014 by Aussie entrepreneur, Rob Rand, and has since grown into an eight-figure company. Credit: Instagram/Knobby
It is Australia’s first subscription underwer brand and the 984,000 members of its Undie Club receive a new design every month. Credit: Instagram/Knobby

Starting from $75 for a three-month supply, recipients of the subscription will receive a fresh pair of limited edition, uniquely designed underwear.

From playful patterns to exclusive collaborations, Knobby’s designs are as diverse as they are comfortable.

A six-month subscription will set you back $150, while a full year costs $300.

In each subscription, shoppers will get three, six or 12 different sets of underwear, access to member-only products and free shipping.

Starting from $75 for a three-month supply, receivers of the subscription will receive a fresh pair of underwear. Credit: Instagram/Knobby
Those who have worn Knobby have heaped praise on their designs. Credit: Instagram/Knobby

Those who have worn Knobby’s underwear in the past have heaped praise on their designs.

“Comfy as,” writes one of the thousands of positive reviews on the Knobby website.

“These are honestly so comfy and the design just adds to it. I will 100 per cent be subscribing.”

“The Dogs Dangles,” writes another happy customer.

Excellent product!! Very happy — comfy and supportive in the right place!! And will most definitely be buying more.”

For more information and to purchase a Knobby subscription before Christmas, head here now.

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