Bumble and Bumble launches in the U.S. Amazon Premium Beauty store

Hairstyling brand Bumble and Bumble announced on Friday its launch in the U.S. Amazon Premium Beauty store. 

The expansion makes Bumble and Bumble’s products more accessible than ever to consumers across the United States, with the added convenience of Amazon’s fast and free shipping for Prime members.

The Bumble andBumble store on Amazon will offer a variety of their bestsellers including Bb.Hairdresser’s Invisible Oil Heat Protectant Primer, Bb.Thickening Dryspun Texture Spray, Bb.Curl Curl Defining Cream, Spray de Mode, Prêt-à-powder, and Bb.Seaweed Air Dry Cream. 

In addition to its product offerings, the brand’s new store features the “Hair Styling 101” section, which offers easy-to-follow, shoppable “short cuts” video content, with professional tips and tricks to recreate their favorite hairstyles at home.

Moreover, Bumble and Bumble introduces a bespoke Amazon styling quiz titled, “What is your style goal?” This interactive quiz helps consumers discover products tailored to their personal hairstyling needs.

“The new Bumble and Bumble brand store in Amazon Premium Beauty is a styling destination,” said Corey Reese, SVP, global general manager, Bumble and Bumble. 

“We are excited to bring our full range of high-performing haircare products to Amazon’s expansive customer base, from our iconic styling products to our diverse range of shampoos and conditioners for all hair types and textures.”

Bumble and Bumble is the latest brand from The Estée Lauder Companies’ portfolio to set up shop in Amazon’s curated beauty section. It follows the launch of makeup brand Too Faced earlier this month, as well as the launch of Clinique back in March. Estée Lauder aims to launch a select few brands within the U.S. Amazon Premium Beauty store in the coming months.