Business is booming for DEI lawyers as corporate America asks ‘what’s legal?’

Simone Foxman | Bloomberg News (TNS)

The furor over corporate diversity, equity and inclusion programs has turned so explosive that it’s never been busier for specialists on the topic.

Some companies are cutting back on DEI initiatives while others are disbanding them altogether. Many more are hurriedly reconfiguring their policies, striving to avoid lawsuits from conservative activists as they attack diversity programs.

That’s led to a flurry of requests for audits from law firms and consultancies who specialize on diversity in the workplace.

Take Kenji Yoshino, a constitutional law professor at New York University and one of the country’s leading experts on DEI. He says inquiries from Fortune 500 companies have surged since June, when the Supreme Court banned universities from using race as a factor in admissions and opened the gateway for legal challenges to corporate diversity hiring practices.

He’s taking calls from a potential new client every week, and estimates he’s presented to about 75 companies since last summer.

“The appetite for this is just going through the roof,” Yoshino said in an interview from his NYU office. “It’s exponential and there’s no end in sight.”

The executives are warding against conservative groups, who, emboldened by the court’s decision, have been launching lawsuits and complaints against diversity programs across corporate America. DEI initiatives, they argue, amount to reverse discrimination and must be legally challenged. Billionaires Bill Ackman and Elon Musk have joined the cause, further amplifying the backlash over these programs.

Jason Schwartz, who runs a DEI taskforce at law firm Gibson Dunn, said he’s also seen a huge volume of demand for legal counsel.

“Lots of clients are wanting to do audits, review all DEI efforts, board diversity, socially conscious investing to assess risk and figure out what — if any — changes they want to make,” he said. “There is a never ending tide of stuff.”

Public relations professional Lindsay Singleton, who advises firms on their communications strategy around diversity, says clients who were never interested in strategizing on DEI before are now clamoring for research and advice on messaging.

“Companies are revisiting their DEI programs and looking at them with legal to figure out: how do we protect ourselves, how do we talk about it?” said Singleton. “There’s a realization that whatever you say to an internal audience is going to be shared with external audiences.”

Still, though the legislative landscape is uncertain, Schwartz said clients are looking for ways to continue their diversity efforts. Gibson Dunn is representing the Fearless Fund, a venture capital firm which is being sued over its grant program for women of color.

“Right now, you need a lot of creativity and tolerance for risk,” Schwartz said. “All of the banks I have been talking to, their view is we are not going to overreact and abandon our programs. ‘We don’t want this place to look like it did in 1950. We want to do it in a lawful way but we’re not going to run away from it’.”

Bloomberg News asked DEI experts to help explain the connection between the Supreme Court decision on affirmative action and what’s next. Answers are based on interviews with experts including Yoshino and Schwartz, as well as articles written by law firms Duane Morris and Perkins Coie.

What’s the connection between the Supreme Court’s decision on affirmative action at universities and corporate America?

The decision by the Supreme Court in June doesn’t have a direct bearing on employer policy — but it says a lot about where the court may go next. That’s because rules governing discrimination in university admissions and in employment come from different parts of the same laws: the Civil Rights Act of 1964 and the equal protection clause of the US Constitution’s 14th Amendment.

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