Calvin Klein is kicking off its spring 2024 campaign with actor Jeremy Allen White wearing Calvin Klein Underwear.
White is best known for his TV roles as Phillip “Lip” Gallagher in “Shameless,” and as chief Carmen “Carmy” Berzatto in “The Bear.”
Born in Brooklyn, White was lensed in Manhattan by Mert Alas in a series of stills and video that showcase his connection to the city. The campaign was styled by Emmanuelle Alt.
Jeremy Allen White in his first Calvin Klein campaign.
Mert Alas, courtesy of Calvin Klein
As seen on White, the spring 2024 men’s Underwear has new logo treatments and materials for everyday comfort. The spring lineup includes New Intense Power, Micro Stretch and Micro Mesh styles, along with essential Modern Cotton and Cotton Stretch underwear.
Jeremy Allen White in Calvin Klein Underwear
Mert Alas, courtesy of Calvin Klein
The campaign launches Thursday on calvinklein.com. Content featuring the 32-year-old White will appear on Calvin Klein’s social channels throughout the week and appear on high-impact out-of-home placements around the globe.
Jonathan Bottomley, chief marketing officer of Calvin Klein, said, “We are thrilled to kick off the new year — and spring 2024 — with a campaign focused on our iconic men’s underwear. Featuring our hero products, the campaign is led by Jeremy Allen White, whose charisma and authentic connection to the brand bring a unique energy to one of our core categories. We expect to continue our journey of successfully igniting brand heat and driving the cultural conversation — as we launch cut-through content with Jeremy across channels, while also dressing him in custom Calvin Klein for the Golden Globes Awards this Sunday.”