Bloomingdale’s will launch its latest Carousel Thursday: Camp Bloomingdale’s. The pop-up space will be transformed into the ultimate summer destination, complete with a wide assortment of summer essentials such as Coleman’s outdoor necessities, swimwear, accessories, beauty, food and beverages.
Among the assortment will be sunscreen by Summer Camp, bracelets by the Little Words Project, Flikrfire’s Personal Fireplace, and Candy Lab’s Candy Sushi Set.
In addition, the shop will feature camp-inspired ready-to-wear from such brands as Mother Denim, Free City, Daydreamer, Vintage Havana, Solid & Striped and exclusives by Aqua including jogger, hoodie, short and T-shirt sets for women and kids. Limited-edition Camp Bloomingdale’s merchandise includes fanny packs, mugs, s’mores kits, flashlights and socks, which will be available purchase both in-store and online.
Camp Bloomingdale’s will feature summer necessities. Here, a look from Free People.
Courtesy of Bloomingdale’s
“Camp carries a positive connotation for many, suggestive of memories of fun and adventure. We are excited to bring this nostalgia to life through our latest Carousel activation with a fresh assortment of playful brands for all ages, bright colors, and must-have gifts that create the ultimate camp shopping destination,” said Frank Berman, executive chief marketing officer of Bloomingdale’s.
Camp Bloomingdale’s officially launches online and in select Bloomingdale’s locations Thursday.
Some products featured in Camp Bloomingdale’s.
Courtesy of Bloomingdale’s.
On Saturday, shoppers are invited to the kick-off of Camp Bloomingdale’s in the Carousel at the 59th Street flagship. Activations include an Embroidery and Patch Bar, a Coleman T-shirt giveaway, a Little Words Project Bracelet Bar, StickerBeans, Katie J Bow Gifts and Sweet Treats, and a Crocs customization station.
Camp looks from Aqua.
Courtesy of Bloomingdale’s.