Canada Goose launches recommerce platform in Canada

Canada Goose announced on Thursday several sustainability milestones, starting with the expansion of its recommerce platform to Canada. 

Dubbed ‘Canada Goose Generations’, the platform invites consumers to trade in and purchase pre-loved Canada Goose outerwear and apparel directly from the performance luxury brand. 

As part of the platform, powered by Trove, consumers can trade in their Canada Goose products via Generations’ online portal. Once they’re sent in, assessed, and authenticated, consumers will then receive a Canada Goose gift card.

“Canada Goose Generations is a perfect expression of what luxury means today and defines a more sustainable tomorrow,” said Carrie Baker, president of Canada Goose. 

“Meticulously crafted in Canada with the best materials, our products are uniquely positioned to be re-discovered and loved for a second, third and fourth time. Bringing Generations to our home market presents a meaningful opportunity for us to connect and reconnect with long-time customers in an exciting new way.”

Generations, which debuted in the United States earlier this year, directly supports Canada Goose’s Sustainable Impact Strategy, helping achieve its annual warranty waste goal, which is outlined in the company’s Environmental, Social and Governance (ESG) Report, also released on Thursday. 

Highlights from the ESG Report include reducing its scope 1 and 2 emissions by nearly 45% year-over-year, and achieving its goal to divert 100% of its annual warranty waste through Canada Goose Generations. 

On the materials side, Canada Goose transitioned over 75% of its materials to Preferred Fibres and Materials. Moreover, almost 90% of Canada Goose’s packaging has been transitioned to more sustainable solutions.

“This ESG Report focuses on key issues in our industry and around the world – from material innovation to reducing our carbon footprint to our Human Rights policy,” said Gavin Thompson, senior vice president of corporate citizenship, Canada Goose. 

“We continue to actively transform our business, while remaining true to our purpose to keep the planet cold and the people on it warm. I’m proud of our employees and thankful to our partners, who join us in our commitment to this purpose.”

Looking ahead, Canada Goose is measuring its scope 3 emissions and planning to set targets by the end of its current fiscal year. 

Likewise, by spring 2024, it expects all products made in Canada to be free of PFAS. By fall 2024, all products made in Europe, including rainwear, knitwear and apparel, will be free of PFAS.