Canada Goose teams up with KidSuper, names NBA All-Star as global brand ambassador

Canada Goose announced on Wednesday a collaboration with Brooklyn-based fashion label KidSuper as part of its multi-year partnership with the National Basketball Association (NBA).

The collaboration coincides with the introduction of Canada Goose’s newest Global Brand Ambassador, NBA All-Star, Shai Gilgeous-Alexander.

Gilgeous-Alexander takes center stage in the Canada Goose & NBA with KidSuper global campaign. He is well-known for his on-court performance and off-court influence in the fashion world, where he was named GQ’s Most Stylish Man of the Year in 2022.

“The NBA, and many of its players, have become purveyors of taste and style. Shai, our newest Global Brand Ambassador, is at the top of his game across every facet of performance, style, and culture – much like Canada Goose has been for more than 65 years,” said Dani Reiss, chairman & CEO, Canada Goose.  

“Colm’s designs for the Canada Goose & NBA collection with KidSuper perfectly capture the connection between culture and community the NBA is known for, infused with Canada Goose’s iconic performance luxury DNA.”

The limited-edition Canada Goose & NBA Collection launches on February 8, and features four high-performance pieces including a reversible fleece jacket, a reversible vest, a crofton puffer, and a jacquard toque. 

In particular, founder and designer, Colm Dillane, known for his maximalist creations, incorporated his figurative paintings and drawings into the collection. The collection features two unique works: ‘Purple Crowd’ depicts an abstract group of excited fans within a stadium, while ‘Landscape’ illustrates snowy mountain peaks with frozen waters below.

“I approach life as an adventure, every single day and I’m constantly inspired by communities with a distinct culture at their heart – whether in fashion, art, sport or music,” said Dillane. “It’s been a real collaborative partnership with Canada Goose, pushing the boundaries of art and design to create a truly original collection that brings together fun and functionality.”

The collection launches with the NBA and Canada Goose ‘Play in the Open’ campaign. Directed by Jamie Webster, the campaign features Dillane and an eclectic cast of KidSuper characters guided on a mountain hike by Gilgeous-Alexander, emphasizing the intersection of adventure, sports, and community.