Cara Delevingne fronts Calvin Klein’s new Pride campaign

Calvin Klein has unveiled its 2024 This Is Love campaign starring British actor Cara Delevingne and American actor and singer Jeremy Pope.

Shot by Gordon von Steiner, the campaign stills capture Delevingne and Pope in the brand’s annual Pride collection “embracing the joyful, confident energy of Pride”. 

The campaign video features the pair lip-syncing to Crystal Waters’ anthem ‘100% Pure Love’, alongside models and dancers Stella Maxwell, Greta Hofer, Tinglei Liu, Monet Lauren, Charlie Knepper, Vinson Fraley, Janick Heilijgers. Diego Pasillas and Mauro van de Kerkhof. 

The company said the entire cast “channels the euphoric spirit of Pride and the strength of the LGBTQIA+ community through expressive dance and unfiltered displays of confidence”. 

As for the collection itself, it infuses classic Calvin Klein underwear and apparel silhouettes “with the vibrant energy of Pride”. New Intense Power underwear styles have a limited-edition logo waistband designed with a bright rainbow gradient.

The label’s signature Cotton Stretch and Modern Cotton underwear styles are updated in bold colorways. And the Monogram Logo tee and tank feature Calvin Klein’s signature monogram in a bright seasonal gradient print. 

As part of this year’s collection, the brand has created two limited edition T-shirts in partnership with its NGO partners, Transgender Law Center and ILGA World. 

So far this year, the label has committed over $240,000 to organisations including those two partners. And additionally, Calvin Klein stores in North America will be hosting a register round-up from June 3 to July 6, with all proceeds going to ILGA World.