Cartier ambassadors unite in centenary Trinity ring campaign

Cartier has drawn on a quintet of cool young ambassadors to unite in its latest campaign, a celebration of the centenary of its iconic Trinity ring.
 

The campaign, which launches Tuesday, features the five looking glamorous and hip, all back lit in a video shot on the salt flats of the Camargue, Europe’s largest estuary located within the two arms of the Rhone river delta.
 
It stars Paul Mescal, the Irish actor nominated for a Best Actor Oscar for his role in Aftersun, a critically acclaimed coming of age movie about a young woman remembering a vacation with her young father, intertwined with the man he would become, whom she knew far less.

“Trinity to me embodies friendship, love and kindness. It’s an absolute honor to be a part of this campaign,” underlined Mescal in a release.
 
First created in 1924, the Trinity is made of a trio of interlocking rings in white, yellow and rose gold. Straddling the frontier between jewelry and sculpture, the Trinity was created by Louis Cartier as a symbol of unity and diversity. A classic Trinity ring’s entry price hovers close to €2,000, though more exotic versions encrusted with 435 diamonds can reach above €40,000.
 

The Irish thespian appears alongside Jisoo, the BlackPink singer and pop icon, who boasts 77.6 million Instagram followers; and Yara Shahidi, the award-winning American actress, producer, and breakout star of ABC’s Emmy and Golden Globe-nominated series Black-ish.
 
“Trinity is an emblem of connectivity and love which is so fitting, as my own life is a result of the deep love I’ve felt from my community of support,” added Shahidi.
 
Completing the fivesome are Jackson Wang: a founder of Team Wang, the first Chinese artists to perform at Coachella two years in a row, and a musician with 97 million Instagram followers; and Labrinth, the UK singer/songwriter, who after three hit albums became the composer of hit series Euphoria.
 
Cartier, arguably the world’s most famous jewelry marque, is controlled by Richemont, the planet’s third largest luxury conglomerate.