A Complete Guide for Digital Marketers
Imagine browsing your favorite blog and spotting a visually engaging ad that seamlessly fits the content and stands out just enough to grab your attention. That’s the power of display …
DIGITAL MARKETING
No, X is Not Seeing Massive Usage Declines
There’s been a lot of speculation this week that X usage is in significant decline following Elon Musk’s recent comments about race riots in the U.K. The pervading view, based …
No, X is Not Seeing Massive Usage Declines as Yet
There’s been a lot of speculation this week that X usage is in significant decline following Elon Musk’s recent comments about race riots in the U.K. The pervading view, based …
YouTube Expands Long Ad Breaks on CTV
YouTube’s looking to add in more long ad breaks in order to facilitate bigger blocks of uninterrupted content within its Connected TV experiences. Late last year, YouTube announced that it …
Google Expands AI Overviews, Adds New Link Displays
After testing the option in selected marketers, Google’s now expanding its AI Overviews in Search, which will broaden the impact of users getting more in-depth overviews without having to actually …
LinkedIn Outlines Improved Semantic Search Capacity
Earlier in the year, we published a post which looked at the use of hashtags on LinkedIn, and whether you actually need to add hashtags to your posts anymore. LinkedIn …
Threads Officially Announces Analytics, Adds Post Drafts and Scheduling
As Threads continues to grow, and has seemingly seen an uptick in interest over the past week, Meta has announced a range of new features for the app, which bring …
Google Revises Core Update Guidance: What’s Changed?
Google has updated its guidance on core algorithm updates, providing more detailed recommendations for impacted websites. The revised document, published alongside the August core update rollout, includes several additions and …
Snapchat Outlines Evolving Ad Tools and Creative Options
Back in April, Snapchat announced that it had seen an 85% uptick in SMB advertisers in the app, which has also driven a big increase in comparative ad revenue in …
Google’s “Information Gain” Patent For Ranking Web Pages
Google was recently granted a patent on ranking web pages, which may offer insights into how AI Overviews ranks content. The patent describes a method for ranking pages based on …