DIGITAL MARKETING

This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months.  This …

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This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. It’s been over a year since Google added “experience” to its search quality …

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Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with …

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As we head towards another divisive period of political campaigning, it’s worth taking a moment to consider where you’re sourcing your news updates from, and the accuracy of the reporting …

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TikTok has published a new guide to app marketing on the platform, with new insights from measurement and analytics provider Adjust which underline how to create effective app promotions. The …

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Inventory has always played a significant role in the way you sell on Amazon. Running out of inventory can impact your organic ranking and can impact your advertising strategy. Besides …

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Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid, the …

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Google recently paused the image generation capability of their Gemini model, admitting that the way it was tuned resulted unintended inaccuracies due to how the algorithm was “tuned”. This event …

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The latest developments in generative AI have opened up a range of new possibilities and potential use cases, But are we sure that there’s a value to them within social …

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Look, I don’t know why this would be considered revolutionary or an advance, or even a significant step in any direction really. But for some reason, Elon Musk and his …

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