12 PPC Features You Might Not Know About
Deep in the PPC ad platforms, there are plenty of hidden features that can improve performance and ease the management of ad campaigns. Some features are “opt-outs” that are valuable …
DIGITAL MARKETING
Reddit Partners With Google on New Data Sharing Deal
Google’s making a strategic move to shore up its Search business, via a new deal with Reddit that will give Google exclusive access to Reddit’s data for use in Search …
New Report Looks at TikTok Usage Behaviors in the US
Pew Research has shared some new data on TikTok usage in the U.S., and how Americans are interacting with the Chinese-owned app. Though there are some provisos to consider in …
Meta Expands Access to Instagram’s Creator Marketplace
Meta has announced that it’s finally expanding access to its Creator Marketplace tool, which will give more businesses the capacity to search for creators to work with on their Instagram …
Google Looks to Enhance Its AI Generated Performance Max Ads
Google’s adding some new generative AI elements to its automated Performance Max ad campaigns, with its Gemini LLM to power a new process that will enable headline and copy generation …
Tableau Pulse uses AI to make data more accessible
Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience designed to make data more accessible to everyone regardless of …
Snapchat Shares Data on the Key Drivers of Effective Brand/Creator Partnerships
Snapchat has published a new report which looks at consumer sentiment around creator content, and how people respond to paid partnerships and promotions within the app. In partnership with media …
LinkedIn Publishes Guide To Evolving Data Privacy Approaches in Marketing
LinkedIn has published a new guide to privacy-first marketing approaches for B2B brands, which outlines the steps that businesses should be looking to take to prepare for the next stage …
Threads Tests Post Drafts and Integrated Camera In-Stream
After testing out post drafts internally over the past few weeks, the Threads team has now launched a live test of the option with selected users, while it’s also added …
Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO
Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead of the pending listing. And …