Google’s adding some new generative AI elements to its automated “Performance Max” ad campaigns, with its Gemini LLM to power a new process that will enable headline and copy generation …
Many people are convinced that Google shows a preference for big brands and ranking low quality content, something that many feel has become progressively worse. This may not be a …
Meta has announced that it’s finally expanding access to its Creator Marketplace tool, which will give more businesses the capacity to search for creators to work with on their Instagram …
Pew Research has shared some new data on TikTok usage in the U.S., and how Americans are interacting with the Chinese-owned app. Though there are some provisos to consider in …
Google’s making a strategic move to shore up its Search business, via a new deal with Reddit that will give Google exclusive access to Reddit’s data for use in Search …
LinkedIn has published a new guide to “deep sales”, and how to employ top tactics in order to maximize your sales opportunities this year. “Deep sales” and “deep sellers” in …
Google is releasing a new AI feature in the Chrome web browser that can help you compose written content. The “Help Me Write” tool, announced last month and launching this …
Google is rolling out an update to simplify reporting in Google Analytics. The changes, which start rolling out today, consolidate all advertising and publisher reporting into one centralized “Advertising” section. …
Pinterest has launched a new global ad campaign to promote its evolving ad tools, which takes a comedic approach to highlighting the platform’s value for marketers. As you can see, …
LinkedIn’s making a new pitch to B2C marketers, based on its latest member research, which shows that LinkedIn users, in general, have more money to spend, and are also more …